Category Archives: Google+

New Google+ Ad Shows Off The Social Network’s Biggest Problem

Google has released yet another TV commercial to help demonstrate the features of its new social network, Google+. Like the other marketing efforts, the ad is slick, polished and even sort of funny. Unfortunately, it also demonstrates everything that’s wrong … Continue reading

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Google Testing 3rd Party Tools to Manage Google+ Pages

With news of Google launching business/brand pages for its social media site, Google+, we knew it wouldn’t be long before companies started providing tools for people to manage these pages. Buddy Media, Context Optional, Hearsay Social, Hootsuite, Involver, and Vitrue … Continue reading

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Raise Your Hand If You’re Still Using Google+

When Google+ launched a few months ago, I got in relatively quickly and liked what I saw. I believed the social network would make a great challenger to the likes of Facebook and Twitter, mainly because of Google’s enormous existing … Continue reading

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HOW TO: Use Your Social Media Skills to Earn Extra Money

Inside the social media bubble, it seems like everyone knows how to use Twitter, Facebook and Google+. But the truth is, while most businesses and organizations realize they would benefit from having an online community, many don’t know how to … Continue reading

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Marketers must pay regard to social media campaign criteria

Marketers need to be aware of the different policies of the four main social media platforms regarding hosting campaigns, warns the Direct Marketing Association (DMA). Facebook, Twitter, LinkedIn and YouTube all have different requirements regarding the hosting of marketing promotions, … Continue reading

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Survey Predicts Google+ Will Pass Twitter, LinkedIn in 2012

Just a month after the launch of Google+, the social site has gained immense momentum. A survey from YouGov shows that Google+ is likely to be the second most popular U.S. social network by the mid-2012. YouGov used a sample … Continue reading

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Google Updates Google+ Mobile Features

Google+ has been updated with more Huddle messaging controls and support for Apple iPad and iPod Touch Google on 8 August produced another update to its Google+ for iOS application, adding support for Apple’s popular iPad tablet and iPod touch … Continue reading

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4 Reasons Google+ Brand Pages Will Be Better Than Facebook’s

Converting Facebook’s 750 million active users to Google+ will be a long, difficult battle for the search giant. But converting brands to Google+ will be much easier if Google+ is able to solve advertisers’ biggest problems with Facebook — such … Continue reading

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The Secret to Managing Your Social Stream

Probably the question I get asked most often about social media (besides the “How do you find the time?” question) is “How do you manage all the information coming at you?”. It’s true, I have a lot of information flowing … Continue reading

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Social Media: A Nightmare For Enterprise IT Security?

Twitter, Facebook, Gmail, LinkedIn, Skype … the list of social networking sites goes on and on, and a majority of the one billion people that use them consistently access them while at work. This unchecked flow of data is a … Continue reading

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