Category Archives: Google+

Social Media ROI – How can it be measured?

There is no disputing the fact that social media, with its numerous platforms, has enabled companies and brands the ideal opportunity with which to engage and interact more with clients and potential customers. To then be able to gather information … Continue reading

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BlackBerry Reviews Its Digital And Social Media Strategy To Compete With Apple

The firm behind BlackBerry is reviewing its digital and social media strategy amid competition from Apple and Google. Research In Motion currently works with Edelman for its social media and Razorfish is its digital marketing agency. PRWeek has learned that … Continue reading

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10 Social Media Mistakes Small Businesses Can Avoid

Social media sites allow us to connect quickly and stay connected to people and brands faster than ever before, which means we form closer relationships and have quick access to new people and opportunities. Most small businesses know it’s important … Continue reading

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The Social Media Showdown: Google+ Beating LinkedIn, Closing In On Twitter, Facebook

In light of recent reports of Google+ gaining significant traction, I wanted to find out: Is Google+ worth the effort from a marketer’s perspective? The short answer: Yes! From our perspective, Google+ is already beating LinkedIn in terms of how … Continue reading

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Brands Now Direct Their Followers to Social Media

MARKETERS promoting their products online have followed a fairly standard arc historically, first buying digital ads and building their own Web sites in the early years of the Internet, and more recently amassing followers on social networks like Facebook and … Continue reading

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So why are companies hiring Social Media managers?

Research has found British businesses are getting to grips with online matters British firms are increasingly hiring ‘social media managers’ or ‘community managers’ in an effort to effectively engage with the online world. This is according to research conducted by … Continue reading

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