Category Archives: Twitter

Social media may not be as social as you think: report

Your company is a social media star. On Facebook, you have 10,000 fans. On Twitter, 7,500 followers. You’re ‘listening’ and ‘engaging’ on a regular basis. But are you as socially successful as you think? According to Impermium, a startup dedicated … Continue reading

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HOW TO: Use Your Social Media Skills to Earn Extra Money

Inside the social media bubble, it seems like everyone knows how to use Twitter, Facebook and Google+. But the truth is, while most businesses and organizations realize they would benefit from having an online community, many don’t know how to … Continue reading

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Marketers must pay regard to social media campaign criteria

Marketers need to be aware of the different policies of the four main social media platforms regarding hosting campaigns, warns the Direct Marketing Association (DMA). Facebook, Twitter, LinkedIn and YouTube all have different requirements regarding the hosting of marketing promotions, … Continue reading

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Survey Predicts Google+ Will Pass Twitter, LinkedIn in 2012

Just a month after the launch of Google+, the social site has gained immense momentum. A survey from YouGov shows that Google+ is likely to be the second most popular U.S. social network by the mid-2012. YouGov used a sample … Continue reading

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The New Transparency: How Social Media is Creating a New Accountability in the World of Small Business

The Internet has given small businesses a bounty of tools to connect with both the world at large and the communities they serve. Social networks like Twitter and Facebook have changed the way companies connect with their consumers, allowing them … Continue reading

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3 Fundamentals for Social Media Lead Generation

How do I measure social media ROI? Will social media work for my company? How do we generate leads with social media? These are concerns that we often hear from companies that are still in the trial phase of their … Continue reading

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The Secret to Managing Your Social Stream

Probably the question I get asked most often about social media (besides the “How do you find the time?” question) is “How do you manage all the information coming at you?”. It’s true, I have a lot of information flowing … Continue reading

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Facebook and Twitter fuel iPhone and BlackBerry addiction, says Ofcom

Regulator says half of British teenagers and 25% of adults now have smartphones as sales outstrip regular mobiles. Britons’ appetite for Facebook and social networks on the go is driving a huge demand for smartphones – with 60% of teenagers … Continue reading

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Social Media ROI – How can it be measured?

There is no disputing the fact that social media, with its numerous platforms, has enabled companies and brands the ideal opportunity with which to engage and interact more with clients and potential customers. To then be able to gather information … Continue reading

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BlackBerry Reviews Its Digital And Social Media Strategy To Compete With Apple

The firm behind BlackBerry is reviewing its digital and social media strategy amid competition from Apple and Google. Research In Motion currently works with Edelman for its social media and Razorfish is its digital marketing agency. PRWeek has learned that … Continue reading

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