Category Archives: Linkedin

Marketers must pay regard to social media campaign criteria

Marketers need to be aware of the different policies of the four main social media platforms regarding hosting campaigns, warns the Direct Marketing Association (DMA). Facebook, Twitter, LinkedIn and YouTube all have different requirements regarding the hosting of marketing promotions, … Continue reading

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Survey Predicts Google+ Will Pass Twitter, LinkedIn in 2012

Just a month after the launch of Google+, the social site has gained immense momentum. A survey from YouGov shows that Google+ is likely to be the second most popular U.S. social network by the mid-2012. YouGov used a sample … Continue reading

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5 Ways to Win a New Job Using LinkedIn!

Are you wondering why everyone in the business world is so agog over LinkedIn? If you’ve been avoiding LinkedIn because you think it’s probably just a more boring version of Facebook, you’re missing out. This professional networking site has become … Continue reading

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LinkedIn smashes through dire economy with HUGE sales jump

LinkedIn posted its first financial numbers on Thursday, after going public earlier this year, and surprised (almost) everyone by pinning a giddy revenue increase of 120 per cent on its Q2 results. The California-based company and Google neighbour just so … Continue reading

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The Secret to Managing Your Social Stream

Probably the question I get asked most often about social media (besides the “How do you find the time?” question) is “How do you manage all the information coming at you?”. It’s true, I have a lot of information flowing … Continue reading

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Social Media: A Nightmare For Enterprise IT Security?

Twitter, Facebook, Gmail, LinkedIn, Skype … the list of social networking sites goes on and on, and a majority of the one billion people that use them consistently access them while at work. This unchecked flow of data is a … Continue reading

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Social Media ROI – How can it be measured?

There is no disputing the fact that social media, with its numerous platforms, has enabled companies and brands the ideal opportunity with which to engage and interact more with clients and potential customers. To then be able to gather information … Continue reading

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BlackBerry Reviews Its Digital And Social Media Strategy To Compete With Apple

The firm behind BlackBerry is reviewing its digital and social media strategy amid competition from Apple and Google. Research In Motion currently works with Edelman for its social media and Razorfish is its digital marketing agency. PRWeek has learned that … Continue reading

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10 Social Media Mistakes Small Businesses Can Avoid

Social media sites allow us to connect quickly and stay connected to people and brands faster than ever before, which means we form closer relationships and have quick access to new people and opportunities. Most small businesses know it’s important … Continue reading

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Brands Now Direct Their Followers to Social Media

MARKETERS promoting their products online have followed a fairly standard arc historically, first buying digital ads and building their own Web sites in the early years of the Internet, and more recently amassing followers on social networks like Facebook and … Continue reading

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