Monthly Archives: August 2011

Marketers must pay regard to social media campaign criteria

Marketers need to be aware of the different policies of the four main social media platforms regarding hosting campaigns, warns the Direct Marketing Association (DMA). Facebook, Twitter, LinkedIn and YouTube all have different requirements regarding the hosting of marketing promotions, … Continue reading

Posted in Facebook, Google+, Linkedin, Social Media Articles, Twitter, You Tube | Tagged , , , , | Leave a comment

Survey Predicts Google+ Will Pass Twitter, LinkedIn in 2012

Just a month after the launch of Google+, the social site has gained immense momentum. A survey from YouGov shows that Google+ is likely to be the second most popular U.S. social network by the mid-2012. YouGov used a sample … Continue reading

Posted in Facebook, Google+, Linkedin, Social Media Articles, Twitter | Tagged , , , | Leave a comment

YouTube grows, accounts for 1 in every 35 UK internet visits

Video sharing site YouTube accounts for one in every 35 internet visits in the UK and nearly 23 percent of visits to all social networks in July, according to new research by market analysts Experian Hitwise. Though Facebook remains the … Continue reading

Posted in Social Media Articles, Uncategorized, You Tube | Tagged , , , , , | Leave a comment

5 Ways to Win a New Job Using LinkedIn!

Are you wondering why everyone in the business world is so agog over LinkedIn? If you’ve been avoiding LinkedIn because you think it’s probably just a more boring version of Facebook, you’re missing out. This professional networking site has become … Continue reading

Posted in Linkedin, Social Media Articles, Uncategorized | Tagged , , , | Leave a comment

Google Updates Google+ Mobile Features

Google+ has been updated with more Huddle messaging controls and support for Apple iPad and iPod Touch Google on 8 August produced another update to its Google+ for iOS application, adding support for Apple’s popular iPad tablet and iPod touch … Continue reading

Posted in Google+, Social Media Articles | Tagged , , , , , , | Leave a comment

The New Transparency: How Social Media is Creating a New Accountability in the World of Small Business

The Internet has given small businesses a bounty of tools to connect with both the world at large and the communities they serve. Social networks like Twitter and Facebook have changed the way companies connect with their consumers, allowing them … Continue reading

Posted in Facebook, Social Media Articles, Twitter | Tagged , , , | Leave a comment

4 Reasons Google+ Brand Pages Will Be Better Than Facebook’s

Converting Facebook’s 750 million active users to Google+ will be a long, difficult battle for the search giant. But converting brands to Google+ will be much easier if Google+ is able to solve advertisers’ biggest problems with Facebook — such … Continue reading

Posted in Facebook, Google+, Social Media Articles | Tagged , , , | Leave a comment

LinkedIn smashes through dire economy with HUGE sales jump

LinkedIn posted its first financial numbers on Thursday, after going public earlier this year, and surprised (almost) everyone by pinning a giddy revenue increase of 120 per cent on its Q2 results. The California-based company and Google neighbour just so … Continue reading

Posted in Linkedin, Social Media Articles | Tagged , , , | Leave a comment

The Social Layer: Six Thoughts On Where Google Plus Is Going

I’ve been deeply immersed in Google Plus for the last week or so, not only following what’s being said about the service but actually using it, kicking the tires and making observations along the way. For what it’s worth, I … Continue reading

Posted in Uncategorized | Leave a comment

Bloggers Are Promotional Partners, Which Is Bad For PR

I’ve been ranting for some time about the disconnect between PR and social media, and particularly between PR and blogger outreach. In the evolution of social media, somehow blogger outreach became equated with public relations’ pitching to journalists, and so … Continue reading

Posted in Uncategorized | Leave a comment