There is no disputing the fact that social media, with its numerous platforms, has enabled companies and brands the ideal opportunity with which to engage and interact more with clients and potential customers. To then be able to gather information that is garnered from these sites and use it to effectively target them with content, products and specials that they actually want, is a massive bonus and one that needs to be carefully considered.Despite this, while engagement, interaction and feedback are welcomed, these aspects can only really be measured in terms of new fans, followers, retweets and status updates. But what about the bottom line, what about the ROI potential that social media offers? Because it’s notoriously difficult to track on a social media campaign, and because marketing budgets are tighter than ever, many companies are reluctant to implement strategies that can’t be directly linked to conversions, sales, new clients and profits.
Click here to read the article
- Awesome things you didn’t know you could do with social media – part two, Pinterest.
- Awesome things you didn’t know you could do with social media: Part One – Facebook.
- Video Viral’s – The best way for Quick and easy advertising?
- Effin villagers riled over Facebook ban
- New Google+ Ad Shows Off The Social Network’s Biggest Problem
Calm Logic Archives
Tagsblackberry strategy social media marketing blogs brand facebook business business engagement facebook facebook google+ twitter financial gaming glitch google+ ios ipad ipad tablet ipod touch like liked likes linkedin managing marketers facebook twitter social networks marketing media mistakes social media mobile devices growth twitter facebook network networking networks public revenue roi. return on investment security sensitive sins social social media social media managers business social media roi investment business sales new client marketing budgets technical tube twitter work workflow you youtube
May 2013 M T W T F S S « Jun 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31